Estimate your potential earnings from X's Creator Revenue Sharing Program
X's Creator Revenue Sharing program allows eligible creators to earn money from their content on the platform. Launched in July 2023 and updated in October 2024, the program now focuses on engagements from Premium users rather than simple ad impressions.
To participate in X's Revenue Sharing program, you must meet all of the following criteria:
| Creator Tier | Monthly Impressions | Est. Monthly Earnings |
|---|---|---|
| Entry Level | 5-10 Million | $50 - $150 |
| Growing Creator | 10-50 Million | $150 - $500 |
| Established Creator | 50-100 Million | $500 - $1,500 |
| Top Creator | 100M+ Million | $1,500 - $10,000+ |
X doesn't pay directly per impression. Instead, earnings are based on engagements from Premium users. The estimated rate is approximately $2-$10 per 1,000 Premium engagements, or roughly $8.50 per million verified impressions. Actual rates vary based on engagement quality, content type, and audience composition.
X processes creator payouts bi-weekly (approximately every 14 days) via Stripe. There's a minimum threshold of $10 USD - if you don't reach this amount in a payout cycle, your earnings roll over to the next period. Payments are automatic once you meet the criteria.
Yes, you must have an active X Premium subscription ($8/month or higher) to participate in the Revenue Sharing program. Additionally, only engagements from other Premium users count toward your earnings - interactions from non-Premium users don't contribute to your payout.
Verified engagements include likes, replies, reposts, bookmarks, and time spent viewing your content - but only when these interactions come from X Premium subscribers. Replies and meaningful interactions may be weighted more heavily than simple likes. Bot-like behavior or spam interactions are filtered out.
To maximize earnings: 1) Create high-quality, original content that encourages meaningful engagement. 2) Focus on building a Premium-heavy audience. 3) Post video content and Spaces which tend to earn more. 4) Engage with trending topics to attract more interactions. 5) Avoid spam or engagement-farming tactics that can result in penalties.
This calculator provides estimates based on publicly available information and creator reports. X doesn't disclose exact payout formulas, and rates can vary significantly based on many factors including content type, audience quality, overall platform revenue, and algorithm changes. Use these estimates as a general guide, not guaranteed amounts.
Ads Revenue Sharing pays you based on Premium user engagements with your free content. Creator Subscriptions is a separate program where fans pay you directly for exclusive content - you earn up to 97% of subscription revenue until $100,000 lifetime earnings, then 90%. Both programs can be used together.
Top X creators have reported annual earnings from $37,000 to over $100,000 from the Revenue Sharing program alone. However, these are exceptional cases. Mid-tier creators with around 100k followers typically earn $300-$1,500 per month. Your actual earnings depend heavily on engagement quality and audience composition.